A much-loved staple in every wardrobe, denim is designed to wear again and again. Over time, your denim will gradually fade, creating a look that is completely unique to you. We choose denim manufactured with techniques that focus on reducing water, using cotton sourced through our membership with Better Cotton. We also utilise eco-friendly washing techniques in order to minimise our environmental impact.
The best way to take care of your denim garments, especially your jeans, is to wash them as little as possible. Wearing your jeans for a minimum of five wears between washes will help to maintain their fit, shape and shade. You can spot clean in between washes using a damp cloth and mild soap. When it does come time to wash your denim, avoid soaking and bleaching. Choose a gentle machine cycle or handwash. If you’re using your machine, wash your denim inside out with similar colours on a cold wash and short cycle. A cold wash uses less energy and is therefore kinder to the environment, and will also prevent your denim from fading. If you’re washing by hand, do not rub or wring your denim. Dry your denim garments on the line, preferably in the shade. We don’t recommend tumble drying, which can cause the fibres in your denim to break down, resulting in shrinkage. We also recommend washing dark denim before you wear it to avoid colour transfer.